Most brands, over a period of time, come to be recognized by the product that sells the best in the market. This enables brand owners to enhance their knowledge and understanding of consumer demands and preferences. Confectionery businesses in India have a lot of international brands but with time, homegrown businesses have also gained an edge. Asha Confectionery is one of the most successful confectionery businesses in India.
Asha Confectionery, under the brand name of SR25 has expert teams dedicated to market research, analysis and innovation. A wide variety of its products include hard boiled candies, jellies, chocolates, butter and strawberry waffles, moulding chocolates and cakes and even cookies and bubble gums.
Currently, the most loved products of the brand are Dark Bravo nariyal pani and Butter Coconut. A valued customer of SR25 says, “I personally like these products the best because their packaging and storage is a class apart. When I buy and open a product, I’m not just eating mindlessly but am indulging in the quality and authentic sweetness and flavours of their candies and chocolates.”
The brand has also launched, for the first time in the country, three-colour biscuits which are flavoured and crunchy. It has given consideration to producing economical products as well and sells a set of three high quality biscuits/cookies in five rupees.
Product packaging goes a long way in establishing customer trust and faith in the brand. In the context of food and confectionery items, packaging becomes doubly important. SR25 considers all of this and gives out stylishly curated and hygienically packaged products in the market.
Asha Confectionery has also become a pioneer in the Indian confectionery market by complying to all standards and requirements set by the Government authorities. The firm’s laboratories have the accreditation of the National Accreditation Board for Testing and Calibration Laboratories (NABL).
Deepak Daryani, the Managing Director of Asha Confectionery was featured in newspapers as one of the very skilled and enterprising people in the country who launched their own businesses and contributed in giving employment and jobs to hundreds. With the Government putting special focus on Make in India, brands like SR25 remain in the focus and continue to be relevant because of their ability to deliver quality products with due compliance to all standards. This not only increases India’s chance to compete internationally but serves as an example for other entrepreneurs and budding businesses.