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Innovation and dynamicity are two factors which are extremely crucial to the success of any business enterprise in today’s date. The market in India is largely middle income and constantly developing. In view of the evolving situation of the Indian market, there is a lot of competition in the food and confectionery business. With the popularity of a lot of international brands in the country, home-grown businesses have started levelling up their quality, packaging and taste. The Make in India movement has also harnessed many Indian brands and businesses to enhance their market reach and customer base. Asha Confectionery is a leading confectionery business from Indore which has spread out its wings, both in India and abroad.

Founded by Asha Daryani from Indore in Madhya Pradesh, Asha Confectionery under the brand name of SR25 curates, manufactures and produces a variety of hard boiled candies, jellies, chocolates, butter and strawberry waffles, moulding chocolates and cakes and even cookies and bubble gums. The business has extended support to the Government and gained impetus through the Make in India movement. Asha Confectionery, since its launch, has maintained and fulfilled all the necessary standards of a confectionery business. It has the very reputed accreditation and certification of the National Accreditation Board for Testing and Calibration Laboratories (NABL). SR25, under the able leadership and management of Asha Daryani and Deepak Daryani has managed to bring a creative outlook in every product. For the first time in India, the brand launched a double colour biscuit “Born by Asha Confectionery.” The firm has a team of innovative experts who work on ideas and creations which have the potential to not only add value in the market but also serve it with something that is extraordinarily and positively different in visual appeal, taste and hygiene.

Besides working on bringing creativity and innovation, SR25 has launched products which are extremely economical for the buyer. The brand provides a set of three high quality biscuits in just Rupees 5. Even though some of its products are very easy on the pocket, the brand is known to have never compromised on the quality and grade of raw materials employed in the production process. In the words of Deepak Daryani, Managing Director of Asha Confectionery, “SR25 has proved itself to be a brand which the consumer can place his/her faith in. We are working tirelessly to bring something new to the market and add more flavours to chocolates, jellies, biscuits and candies. The only reason why Asha Confectionery has made a separate name for itself is the team effort of SR25 to always stand a class apart.”

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